What makes Melbourne, the capital of the State of Victoria an exciting and unique destination? Is it the abundance
of world class venues including the new Melbourne Convention Centre? Perhaps it's the stunning architecture where Victorian buildings stand grandly alongside striking contemporary buildings? The iconic, easy to navigate tram system?
Is it because Melbourne is a financial hub for commerce, government and education? Or the fact that Melbourne is a leader in science, medicine and technology, and home to Australia's most respected universities? It is all these things
and more, but what makes Melbourne truly memorable, is without doubt, the people.

Melburnians give a warm welcome that is different to any other city in Australia, and probably the world. The unassuming, friendly nature of the city's inhabitants is contagious and leaves a lasting impression on those who experience it.

Melbourne is a place where a passion for discovery and a sense of adventure are constantly rewarded. Hidden laneways conceal an array of bars, cafés, nightclubs and boutiques. And yet, geographically Melbourne is the easiest of cities to move through and explore. Essentially a large, simple to navigate, rectangular grid, the city is set around the shores of Port Phillip Bay with the tree-lined Yarra River flowing through its centre.

All of this makes the city of Melbourne and the new Melbourne Convention and Exhibition Centre a business events destination beyond compare. A place that stimulates and motivates delegates, and ensures they leave with a smile.